Laying the Foundational Marketing Strategies You Need, To Reap the Harvest You Want
Why The Good Sower?
and how would it relate to my business?
The Parable of the Sower: A Marketing Perspective
The Parable of the Sower is a story that illustrates the different responses people have to the word of God. The key message of this parable is about how the reception of the Gospel message varies among individuals, depending on the condition of their hearts. At The Good Sower, we use this same illustration in business - specifically marketing.
Think of the foundation of your business - in our case, the soil. If your soil doesn’t contain the right nutrients, the marketing seeds you try to plant will do one of four things: bounce off the soil because it is hard and unreceptive to new seeds, develop week roots that won’t withstand adversity, be overcome with weeds, and lastly, our goal for the marketing seeds of your business, is they will fall upon well nurtured soil that allows them grow roots that run deep and strong.
When we work with our clients to audit and develop a marketing strategy, we go beyond just the marketing “seeds” of your business and dig into the soil and foundation of your business.
Your Marketing Strategy Partner
Named after the Parable of the Sower, a story that reflects the different ways people receive the word of God based on the conditions of their hearts. We apply this principal to business, helping our clients cultivate the right environment - the “soil” for your marketing efforts to thrive.
How Do We Apply the Parable to Your Marketing Strategy?
Just as the Sower's seeds need good soil to thrive, your marketing efforts need a solid foundation to be effective.
The Path (Hard Ground)
Marketing Parallel: Messages not grounded in a clear story will be ignored.
Key Lesson: Root your marketing in a compelling, authentic narrative to connect with your audience.
Rocky Ground
Marketing Parallel: Efforts without a solid foundation attract attention but don't last.
Key Lesson: Develop a strong foundation with a clear mission and vision. Consistency builds trust and loyalty.
Among Thorns
Marketing Parallel: Messages lost in the noise of competition and distractions.
Key Lesson: Focus on clarity and differentiation. Communicate your unique value proposition and stay true to your mission
Good Soil
Marketing Parallel: Well-crafted efforts yield significant results.
Key Lesson: Nurture your business foundation before launching campaigns. Ensure your efforts are fruitful and sustainable.
OUR SERVICES
Marketing Audits
The External Perspective You Need to Grow
Are you tired of asking yourself “what am I getting in return for my marketing investments?”
Do you feel like there are too many pieces to marketing and nothing is really coming together?
At The Good Sower, our marketing audit is designed to provide a thorough external analysis of your current marketing efforts, setting the stage for future growth.
We begin by gaining a deep understanding of your business goals and target audience through a customized questionnaire, forming the basis for a strategy that aligns with your vision.
Our audit includes a comprehensive review of your key messaging, website performance, social media content, and marketing funnels, offering actionable insights without executing the changes ourselves.
We also evaluate your email marketing strategy, assessing how effectively you’re building trust and maintaining ongoing communication with your audience.
Finally, we measure the success of your efforts through detailed analytics and key performance indicators, delivering a clear understanding of what’s working and where improvements can be made.
What We Review During a Marketing Audit
The Soil
The Seeds
The Harvest
Business Plan/Strategy
Your Messaging
Your Marketing Funnels
Marketing Strategy
Your Website
Email Marketing
Ideal Customer Profile
Your Social Media
Analytics and KPIs
We are under the deep conviction that each business and industry is unique and requires a different approach to marketing. If you don’t see a marketing “seed” that you use frequently on the list above, no worries. As part of our discovery process, we will identify all of the marketing seeds/channels your team uses to execute on your marketing strategy.
DR3 Fastpitch, Online Academy
“The marketing audit provided an incredibly detailed and insightful analysis of our current marketing efforts, highlighting both our strengths and areas for improvement that I hadn’t even considered. The action plan that followed was not just a list of suggestions, but a clear, step-by-step guide tailored specifically to our needs and goals. The team was also able to execute on a few of the immediate actions items from the final audit report, making it a quick transition from audit to results.”
Leadership Business Coach
“Working with The Good Sower on our marketing audit was a game-changer for our business. Courtney and her team took the time to really understand our industry and unique challenges. The audit was incredibly thorough. They provided us with a clear, actionable plan that has already started to show results. We’ve seen improved conversions with our target audience. If you're serious about leveling up your marketing strategy, I highly recommend their services!”
Schedule Your Discovery Call Now
Marketing Strategy and Consulting
Marketing Strategy Creation
Everyone talks about creating a strategy, but very few actually execute one. Whether you have a marketing team or you’re wearing the marketing hat for your business, there must be a way to track the success of your marketing efforts and drive targeted action in your business.
If you feel like you’re on the never-ending hamster wheel of marketing, it’s time to build a strategy that delivers results. More often than not, our clients end up working LESS on marketing after their strategy is created.
Let us create a marketing strategy for you that is easy to implement, and most importantly, clear to understand in terms of return on Invesment.
Monthly Marketing Consulting
If you are looking for 1:1 support on a monthly basis, The Good Sower offers monthly consulting packages. We find that sometimes it is a comforting feeling to have a second set of eyes and perspective on in-house created marketing campaigns.
Outsourced Marketing Support and Execution
Social Media Marketing
Email Marketing
Website Management
Facebook Ads
Content Creation/Capture
This is where the seeds of your marketing strategy come into the picture. After we lay a foundational marketing strategy for your business, our team can walk alongside you to help implement for faster ROI.
Online Business Manager
Digital Course Creation and Management
Do you have valuable knowledge or skills that could benefit others? At The Good Sower, we help you turn your expertise into a compelling online course that educates, engages, and empowers your audience.
Our course creation service is designed to take the stress out of the process, guiding you from concept to completion. Whether you're starting from scratch or have an idea ready to go, we work with you to structure your content, create interactive and engaging materials, and deliver a course that reflects your unique voice and brand.
We understand that your time is valuable, so we handle the heavy lifting— from curriculum development and content creation to platform selection and launch strategy. The result? A polished, professional course that resonates with your audience and achieves your business goals.
Ready to share your knowledge with the world? Let’s create an online course that not only educates but inspires. Schedule a consultation with us today and start building a course that makes an impact.
Meet Courtney!
ex-corporate, wife, dog mom, daughter of the King
My name is Courtney Bramlett, a former corporate professional and Division 1 athlete with six years of experience in sales and marketing within the technology sector. Throughout my career, I managed a $10 million quota, sold and marketed to thousands of customers, and developed and executed marketing strategies, all while being held accountable for results by leadership teams.
I’ve always had a passion for supporting self-made business owners—those who are building their legacy with their own capital and commitment. As I researched ways to help, it became clear that many small business owners lacked access to genuine marketing expertise. Time and time again, I heard business owners say, "I’m paying for this marketing service, but I don’t even know what they do or how well it’s working." This problem sparked a passion in me to find a solution.
That’s how The Good Sower was born. I realized that many businesses were only investing in the "seeds" of their marketing—checking off tasks like posting on social media, sending out a monthly newsletter, or setting up a basic website.
However, these seeds weren’t flourishing because the "soil" wasn’t nurtured properly. Whether it was a lack of understanding of their ideal client on a personal and emotional level or an inability to clearly define the problem they solve, these businesses were building on unstable foundations.
Leveraging my experience, I created The Good Sower methodology to develop comprehensive marketing strategies that help business owners cultivate a well-nurtured foundation for long-term success.
